How 2B Debt Free Blog

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

How to increase your  web site’s conversion rate to get  an increase in sales.

The weakness of many sites is that their home pages  are trying to please every visitor with equal emphasis.
As a result, home pages become cluttered with too many areas of focus and too many links. These sites try to please everyone, and end up pleasing nobody. Attention is scattered and visitors find it hard to find what they are looking for.

  All your  visitors want to find or achieve one of  these five actions.

Take a tour,
sign up to a newsletter,
 buy a ebook,
 check out a report,
download a  Freebie..etc.

Remember you can never, ever serve or please the needs of every single visitor to your site equally.

How to clean up “clutter”?
Once again it is all about focus, who is your article for, who is the person that is going to read it.
Identify the three of four main areas of interest to your visitors, and give each of those areas equal emphasis on the first screen of your home page.
When you divide equal space to each of the three or four principal drivers of your traffic and business, you  will quickly capture the attention of your visitors.

Firstly, you are letting them know immediately where they can find what they are looking for on your site.

Secondly, you are showing them immediately where to click to get to more detailed information on that topic, product or service.
Ask the questions, your visitor will ask?
 Do I really want this product? –
Can I get it for the right price?
Can I trust this company
Can I buy easily?

By doing the following tips, you should start seeing a drastic increase in your conversion rates.

Relevant  headings and copy .
Relevancy is  the key to  getting to the point  fast , keep in mind the 10 second rule, to capture the attention of your new visitors.  Ensure your headings include specific keywords relevant to what your visitors are looking for. A headline containing the specific keyword that a user searches on can increase conversion.

You can target  “keyword specific copy and headings” using PPC advertising.. Creating a single dynamic landing page to capture those variables and “plug” them into the  headlines  is one way to  accomplishing this.

 Target your landing pages.
 You must create targeted landing pages with one purpose in mind – convince the visitor to perform the “action” you seek. That action can range from  filling out a form, to downloading some information, or any number of other options.

The best key in utilising landing pages is to focus on one topic, back it up with  a short, strong copy, and present the user with a “call to action” prompting them to “do something” (react). Again, stay focused on one topic of interest only, and make sure that topic is exactly what the user is looking for – nothing more. Limit your keywords, headlines, and copy to only what the user is looking for.

 Don’t let your  your visitors “think.”
 Place your  calls to action in prominent “eye catching” locations such as upper right corner of a web page, above the fold of the web page, along the right hand side of the web page near the middle of the screen, or in the lower right hand corner for pop-up ads etc.

Don’t forget to actually ask the user to “take action”. Some users need a “ nudge” to get them to react. Tell your visitors exactly what it is you want them to do – let them assume nothing. Don’t just expect them to know what you want.

Decrease   “user required” clicks.
 By decreasing  the number of clicks the user needs to do in order to get to the information they are looking for at your site. Typically, if a user needs to click more than 3 levels down to get to the information they are looking for, you can expect a lower conversion rate as many of them “abandon” the process. Keep the clicks to a maximum of 3, and you can your conversion to increase

 How  to avoid “information overload ”
 By reducing  the number of choices the visitor is presented with,  by giving  them to a single call to action  you  will  see an  increase in  conversion rates. Too many choices can have a negative impact by creating “information overload.”
 Too many choices can have a negative impact by creating “information overload”.  Which will  result in reduced conversion. Decrease the number of options the user has, keeping them to a targeted concept, and your conversion rates will increase.
Conclusion
By understanding who your visitors will be, knowing what they are looking  and focusing  your efforts on pleasing and helping  80% of visitors , you will maximise both your reader retention rate and your final conversion rate.
 

Tricks to Improve your web site and Improve conversions.

While browsing the “Net” have you ever come across web sites that are so hideous, that you just want to hit the escape button and carry on browsing.

Well the good news is that there are always ways to improve a web site, maybe your site is not one  of the hideous sites. However looking at your site as a visitor and not as the owner, might show you that there are always room for improvement.

The top  10  ways to improve your site,

1. Make sure your web address is not obscure or difficult to remember.
If you have a catchy web address name that is easy to remember, your visitors can easily return to your site, your  web name does not necessarily  have to reflect the product, it is more important to be catchy and short, ( think of Amazon, Yahoo etc)

2. Ensure that your web site is focused.
Make sure that your site is targeted towards a specific target market, visitors will always come back if they find your site is relevant and beneficial to their needs.

3. Get rid of clutter.
Get rid of distracting spinning graphics and unnecessary images, anything that will distract your visitor from reaching your Sales copy. The more junk that is on your site the longer it will take to download, remember the 10 second rule.

4. Have a professional written Sales copy.
You don’t actually need to get a professional copy writer to write your sales copy, if you are sure that you could do a decent job on your own. Just make sure that your copy is not vague, rambling and full of spelling and grammatical mistake – have a look at the Sales copies where you have bought something, if it was good enough to impress you , it should be good enough to impress your visitors.

5. Reveal who you are.
This is all about TRUST, if your visitors do not know who you are, and there is no way to contact you, then the first thought is that your site is a  “ SCAM”. You should include details , such as your name, Business address ( if applicable), phone number or email address.

6. Is reading your Sales copy a challenge?
Choose a font and text size that easy to read, bold and underline key points and headings only. Make sure that your copy is easy to read, by using black text on a white background, use paragraphs to break up the page into easy readable chunks.

7. Interact with your visitors.
If a visitor send you an email with a question about your product or service, reply back promptly and by been helpful and courteous, will serve to create more trust  and build a relationship between you and your customer.

8. Provide a guarantee.
Make it easier for your visitors to trust you by offering a guarantee if you are selling an item or service. Loads of people have been burnt by unscrupulous sharks – let your visitors know that they can trust you.

9. Ensure your site is up to date with useful information.
 Always Keep in mind, that people use the internet to look for information, so make sure that your site is informative, and up to date. Give away good free information, which will encourage repeat visitors. Do not include links to other sites, which are irrelevant.

10. Is your order process driving customers away?
Set up merchant accounts and use services like PayPal, which will offer your visitors secure online ordering 24 hours a day.

Regards
Alan Scholtz.
Discover How 2 to be Debt

Make-money-online.

Start a Internet Business

Discover the secrets of  learning a way to make money online, whether  its to make a few hundred dollars, get your self out of debt, buy a  new car, or to  save for a overseas holiday, what ever the reason for needing extra income, then you have come to the right place.
 Now you might ask, what is required and  how do I start my very own Home Based Internet Business?

What Tools are required.
Any  lap- top or home computer, it does not even have to be a top of the range model either.An Internet connection, preferable with broadband, but dial up will work as well. A good printer will come in handy, but at this stage it is not essential.

How much Capital do I need ?
You can start Making Money Online with as little $50 a month.
The following steps are what is required to get you up and running in a matter of days, with the least amount of capital required.
Choose a domain name.

 Set up a hosting account.

 Design your web site·

Put it all online.

Optimise and test your web site.

What happens if You don’t have $50  to invest.
What happens if you don’t have $50 a month to spend, or you want to try it out first.Well that is not a problem either, because this must be the only business in the world where its possible to start your own work from home company, with out you spending a single cent  - that’s right not single cent or penny.

Some of the easiest ways to get started with any home based business income opportunities today is,

 Start selling on the Worlds biggest e-commerce site:

www.ebay.com

 Start a Blog.

Use Google Page Creator.

You can take advantage of any of these tools to make your first online profits today.

What if  You don’t have a product to sell.
What happens if you don’t have anything to sell?Well that’s good news as well, in-fact even if you don’t have a product,  don’t have a website or domain name, you can still make money online.

 This is achieved with Affiliate marketing, there is hundred of products to sell in hundreds of different markets, have a look at 

www.clickbank.com
In fact I have put  a list of the Best  Products available on the Internet  that will get you started immediately, even if you are a complete beginner, just click on this link,

Internet Income opportunities

Here is to your Success

Alan Scholtz

How-2b-Debtfree