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Discover how to use linking to improve your home business website ranking, these tips may not make your website appear in the 10 ten list, but they will help you move up  in the ranking list.

Why Build Links ?

The purpose of building links is to provide value for you visitor and when a webmaster from another site links to you, that link should also provide value to his visitor. So don’t look just to exchange links- Look to exchange value.

If done correctly, Links are also a very important source of traffic for your home business website.
You may even find that some links bring more traffic than the search engines. In addition, the traffic provided by links is generally consistent and not subject to the vagaries of your search engine ranking.
Types of Links

One-Way Inbound Links

The best type of links to get are simple inbound links. These are obtained by other website owners linking to you because you are considered an authority in a particular filed or the article/web page is particularly relevant. These type of links will come if you produce high quality content web pages on your home business website. 

The other way of getting simple inbound links is from directories. Most, but not all, directories will list your website without requiring you to link to them.

Reciprocal Links

The next stage is to build inbound links by using a link exchange mechanism. You link to a website and in return they will link back to you. This type of link is a reciprocal link.
The important thing to remember when exchanging links to other sites is to only exchange links to websites that are relevant to your own  home business website theme.
Link Exchange Process

The first step is to find Websites to Exchange links with. There are two ways of doing this the manual method or by using software tools that will search out related websites for you.

Manual Link Exchange Method
In order to find  home business websites that are willing to exchange links  do a search on your keywords and then take a look at the competitors websites resource/links page. This page contains links to other websites from the competitors site .
Forms of Link Cheating

Link Farms - Stay Clear.
A link farm is basically a website of links and nothing else. Be very wary of any promotion or offer that promises to put your link and x thousand websites. Don’t exchange links with any site you suspect as being part of a link farm.

Ignore spam and websites that offer to submit your website to hundreds of search engines. At best these are wastes of time or money and at worst they can actually hurt your ranking.

Finally

It’s very easy to exchange links with the sole target being to have as many as possible so that you achieve a high PR only to find that it doesn’t affect your rankings and it takes a massive amount of time.

If you would like to exchange links with a good content site, then go to Home Based Business Opportunities and look for the Link to US form, add your details to (add your site here)

You should aim to get around 10 good links relatively early from directories and themed hubs and then build links gradually as needed or as and when you find a good site to link with.

If you would like to discover more about how to use links to improve your website ranking, the get this FREE book, Make Your Links Work

Regards

Alan

This entry was posted on Wednesday, April 16th, 2008 at 10:40 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.