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If you want to make your visitors stay longer longer on your website , then it is crucial  to make  your  home based business website more interesting.

The longer you can keep visitors at your home based business  website, the faster you can develop a relationship with them. Once your website has captivated their interest, there ’s every chance they may go on to buy your product or service.

Understand what your visitors are looking for.

Understanding what your visitors  are looking for  is crucial to the success of your home based business  website. The best way to accomplish this is with a  good Traffic analysis program like Google analytics, Statcounter etc.  However you need to remember 2 very important points.

1. People use the Internet to look for information - so you need to provide what they are looking for.
2. The 10 second rule, even if you have the information, if your website is boring, your visitor will not wait around to look for the information.

So what information are we looking for that will help with point no 1

•  What search terms do the visitors use the most to find your site?
•  What might the people searching for these terms want?
•  Do you have this information that your visitors are looking for displayed on your website.
•  What path do they follow on your site? Can you guess where they want to go?

Have you ever  gone to a website intending to browse for just a few minutes, but you end up staying for almost an hour. This is no accident — such web sites are usually carefully designed to make lingering easy. That’s because web site owners know that the longer a customer visits their web sites, the more likely they are to purchase a product or at least remember the company.

 When it comes to your own  home based business  web site, you want to urge visitors  to stay longer and return frequently

By implementing the following few tips, you will notice a huge decrease in  the bounce rate on your website ( when visitors click out immediately).

•  Provide good content - The most compelling reason for visitors to spend more time at your website is the magnetism of its content. Therefore, present them with captivating content that they can’t find elsewhere and they’ll have a reason to stay on your site a little longer.

•  People will stay longer at your web site if you update your information on a regular basis, viewing the same old content can be a turn off for repeat visitors,  therefore  try and offer something new when they do, e.g. new, product information, graphics, offers, company news, links, etc.

•  Offer your web site visitors a freebie for visiting your website, or get them to  take the time to fill out your online survey. They’ll be at the site longer and might buy something afterwards.

•  Make sure all your web pages load fast or your visitors will leave fast. Time is precious; they won’t waste it waiting for your site to load.  Publish your web site professionally. People will get turned off and leave if they see a lot of spelling and grammar mistakes.  Ensure that  your site text easy to read. Most people won’t strain their eyes trying to read text that is too small, light or bright.

The list  above is only a very small amount of  tips that you can use to make your  website more interesting,  one of the best ideas to always to bench mark your website against other websites that are using the same keywords as your home based website, or at least are in the same category as your website.

If you are looking for more information on how to improve and enhance  your website, then get some FREE reports and Guides     from  this   section on my website.

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There are literally thousands of ways that you can promote your home based business, and you will see how by making a few minor changes on your site will have a huge impact on your traffic statistics.

Tip 1 Have a look at your Site Map.

Go to Google and do a search of your site like this,

Site:yourdomain.com

In fact while you are doing that that, check Yahoo, MSN etc, it will show you how your site will look ,

Now look at the titles on your home based business site, start with the most important pages, do they look interesting or not, if they are bland, rewrite them.

A better option is to write a few of you page titles down, now go and enter that some phrase into Google and have a look at the top 10 titles.

Which Titles catch your eye and tempt you to click? Some Titles are really awful, some are just a long list of keywords , are these titles better than yours, or can you improve on some of the titles that are on your page. Keep in mind that good titles are written for search engines and humans.

Do not stick to only your industry, have a look at other sites, you will soon have plenty of ideas on ways to improve your home based business page titles.

This step is very important especially if you have an established site, because you more than likely wrote your page titles and meta descriptions years ago

Tip 2  Improve Organic SEO

Search engines are improving all the time and they are gradually getting better at sifting out low quality  home based business websites and ranking them poorly, so if you want to rank high then build quality websites which contain genuinely useful material that other people want to link to,If you want to improve your search engine optimisation, then do the following;
1. Find Appropriate keywords or key phrases and use them in the title, in the page heading, in the introduction, throughout the article, in the meta description, in the alt tags, at the end of the article, in links on the page, in bold or italics etc
2. Use word variations and synonyms  of the keywords throughout your home based business page.
3. Get links from other sites to internal pages as well as to your main page.
4. When linking  to your pages, use appropriate keywords in the anchor text. Vary the anchor  text in your page.

If you want more advice on SEO optimisation, just do a search in Google, you will find thousands of articles on this subject

Tip 3 - Submit to main directories
The more high quality links that you have pointing to your home based business site, the more impressed the search engines will be and the higher your web site will be ranked.
Before you submit your site to a directory make sure that you read the submission rules carefully at each site. This will be time consuming, but it will increase you’re your sites chances of getting listed.
If you start adding hundreds of links on a daily basis, the search engines could treat your site as a spam site and bar your site.

If you have a niche website then you can submit your site to niche directories, for example directories on health or dating etc

Finally

If you want to improve your sites ranking then get Cheat-Marketing, you will discover all sorts of tips and techniques to improve your website and its rankings.

Regards

Alan

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New Technologies and tools have opened up fantastic worlds of opportunities that make it even easier and cheaper than ever before for the complete novice to start their own Income Opportunity Home Based Business.

 The 4 essential strategies  of Internet marketing for a successful home based business.

The following key strategies have always been effective to marketing your online home based business, how ever now-days the technical aspects are much easier to apply, things like,

 Design a web site that really converts:
Not only does  your web site need to have clear navigation and good sales process, it also need to look professional. The web surfers today have a clear expectation of how a commercial web site should look and perform.
These days it is no longer necessary to spend a fortune on Dreamscape or Microsoft Frontpage. You can get free web-building software like Nvu, or you could just do a Google search to discover how many free templates there are to use now days, which make it really easy to create a good looking, fully functioning business web site to make money online.

 Finding profitable niche markets.
With the increased competition today, it is vitally important to provide a solution to a problem in a narrowly-defined niche market for you to remain ahead of the competition. Tools like Yahoo! Search Marketing’s keyword Selector Tool and Word Tracker can really identify exactly who your market is and what they are searching for.

  Additional income streams to multiply your profits.
The host of e-commerce opportunities that are now available mean that you have an unlimited selection of these profit boosters to increase your profits with several revenue streams.
E-Commerce sites like eBay for moving merchandise to creating free web pages with Google pages which will be quickly indexed by the search engines, to selling on-demand merchandise from sites such as CafePress.com

 Join an Affiliate program for increased profits.
These days you can really have your profits exploding through the roof by recruiting a few super affiliates to your program. These Super Affiliates  can be attracted  by giving them a generous commission structure. The main advantage of using an affiliate program will be to exposing your site to a larger audience, which will drastically increase your revenue stream in your home based income opportunities company.

Take advantage of free sources of  traffic with  search engines.

The top 3 search engines are;

Google, which has 49% of the search market.

Yahoo, which has about 22% of the market.

MSN, with 11% of the market.

The best way to take advantage of free traffic with the search engines is to write articles related to your industry and post them on e-zine article directories such as Ezinearticles. Include a resource box at the bottom of the article with a link to your web site and watch your traffic increase dramatically, as well as your inbound links – which search engines use to rank your site. Take advantage of as many free sources of traffic as you can  to drive loads of targeted traffic to your site.

Use pay-per-click advertising to boost your traffic.

Paid search is becoming more sophisticated each year, allowing you to zero in on your target market with laser guided precision. Paid search is one of the fastest ways to drive qualified traffic to your site and if done correctly will not break the bank. The main PPC engine players these days are,

Yahoo! Search Marketing , which lets you advertise your site on the following search engines; MSN, Yahoo, AltaVista, Infospace, Alltheweb and Netzero

Google Adwords  your ads can show up in sponsored search listings for certain keywords, you can also advertise on other sites which match your audience.

MSN AdCentre at the moment it is the only PPC engine to offer keyword based demographic targeting

Conclusion
Even though there is more competition on the Web these days, the opportunities are also expanding. With the explosion of technical advances and resources that are available today, running an online business is now so accessible that anyone can start their own home based income opportunities company in a few hours with the minimum of start up capital. Using the above strategies will make sure that you will have a very successful start in making money online.

PS; Dont forget that the price increases on “Cheat-Marketing”  the 1st November, so get your copy today.

Alan Scholtz

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The 10 second Rule!
Did you know that your website, Sales letter or article has a very short 10 seconds to grab your visitor’s attention before your chance of making a sale self -destruct and your first- time visitors leave your site, article etc.

You must ensure that those critical 10 seconds count by ensuring that the first fold of your website( the first screen of your website , etc, visible without scrolling) snags the attention of your visitors and persuades them to stay for a few minutes longer to find out what you are offering. This is the most crucial point in your home based business income Opportunities venture, get this right you will soon starting making money online.
What is the 10 second rule?
Your visitors need to absorb as much information in that first 10 seconds of their visit before they reach their “should I stay or should I go decision”. That is why the first fold is the most crucial part of your website, sales letter or article. It is absolutely paramount that the first fold needs to be strategically designed so that in 10 seconds or less, it clearly communicates the biggest and most compelling benefit of your home based business income opportunities venture, has to offer.

Most people will think that this concept sound simple enough, unfortunately most web site owners and authors make fatal mistakes that drive visitors away and limit the sales potential of their sites and articles. In the process of trying to tell it all, sell it all, they just end up confusing them all. Another reason could also be that webmasters and authors assume that their web site or article will sell the offer itself and that is why they don’t provide any information.

Think about all the previous times when you have clicked out of a site;

 You have been overwhelmed by the graphics.
 You have been pointed in 14 different directions.
 Confusing and annoying flashy banners.
 Your download has taken a long time due to along pointless flash presentation.
 And finally the worst one, you have been driven away because a lack of relevant information.

So what can YOU do to ensure that your home based business income opportunities site or article is not one of the above scenarios.

Start the biggest benefit with your Headline.
Ask any professional copywriter, and they will tell you that your headline can make or break your success in making money online. Unfortunately this is an element that is overlooked by most home based business income opportunities site owners and authors.
The very first thing that should draw your visitors eyes when they arrive at your site is a clear bold headline stating what the biggest benefits your site has too offer.
Graphics, logs, illustrations, menus and links should enhance your site or article and never overpower or distract.

The headline should be located at the very top, centre of the page in a larger font size from the rest of the writing, to naturally attract attention. You headline should communicate information about what you offer, a few good ideas will be,

 Making your visitors live easier.
 Saving them money
 Saving them time.
 Entertaining them.
 Helping them too feel better

Your headline must be effective, visitors must be able to absorb all the benefits, of your home based business income opportunities site or at least the main benefits in a glance.
Not only must you write a killer headline, it must also be strategically formatted, by using bolding, italics and underlining to emphasise the key points.
Capture Visitors Names and E-mail Addresses.
The second most important element that should appear within the first fold your home based business income opportunities web site and sales letter is an opt-in email from, that offers visitors a compelling reason to become a subscriber. In your article this will be in your resource box.

It normally will take a visitor a few visits to your site before they buy anything, so it is crucial that you capture their name and email addresses before they leave.

Now days having an opt-in email form with text like “Subscribe Now” of “Free News Letter” is not sufficient. Email is no longer a novelty for most of us and there are millions of sites all pushing there “free newsletter”. So it is extremely important that you give your visitors a compelling and valid reason for them to hand over their detail to you.

Avoid these Common Design Errors.
Avoid links and banners that drive traffic away from your offer.
While there are situations that warrant placing a banner at the top of your homepage, i.e. when you are promoting an affiliate product or selling advertising space, be careful that you are not driving traffic to your competitor.

Avoid distracting graphics and animation.
If visitors spend the first 10 seconds waiting for large graphics to download, you bet they will not be hanging around – keep in mind that words sell not graphics.

Avoid sharing ordering information too soon.
Ensure that there is no mention of ordering or buying until you have established the value of your offer, first establish your credibility and explain how your product or service will benefit the visitor before asking for the order.

Conclusion
The first fold is your most valuable real estate on your home based business income opportunities web site, sales letter or article, this is where your new visitors make their 10- second decision to stay or go, so use this space wisely,
 Communicate the biggest benefit
 Persuade your visitors to opt-in to your mailing list.
 Convince them that your site will be a breeze to navigate.

Not only will you increase the average length of your visitor’s stay, you will also see a dramatic increase in overall sales and there start making more money online.

Here is too your success.

Regards

Alan

The affiliate marketing is the way of making money online with very less investment. For this first step is the selection of website design which is considered as one of the critical step. After getting design, people try to select best web hosting company. These companies are also providing better business hosting solutions for business people. These business people normally prefer internet telephony voip services which are providing by wireless internet providers. These service providers are also providing services of internet without cable at very nominal rates.

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How to increase your  web site’s conversion rate to get  an increase in sales.

The weakness of many sites is that their home pages  are trying to please every visitor with equal emphasis.
As a result, home pages become cluttered with too many areas of focus and too many links. These sites try to please everyone, and end up pleasing nobody. Attention is scattered and visitors find it hard to find what they are looking for.

  All your  visitors want to find or achieve one of  these five actions.

Take a tour,
sign up to a newsletter,
 buy a ebook,
 check out a report,
download a  Freebie..etc.

Remember you can never, ever serve or please the needs of every single visitor to your site equally.

How to clean up “clutter”?
Once again it is all about focus, who is your article for, who is the person that is going to read it.
Identify the three of four main areas of interest to your visitors, and give each of those areas equal emphasis on the first screen of your home page.
When you divide equal space to each of the three or four principal drivers of your traffic and business, you  will quickly capture the attention of your visitors.

Firstly, you are letting them know immediately where they can find what they are looking for on your site.

Secondly, you are showing them immediately where to click to get to more detailed information on that topic, product or service.
Ask the questions, your visitor will ask?
 Do I really want this product? –
Can I get it for the right price?
Can I trust this company
Can I buy easily?

By doing the following tips, you should start seeing a drastic increase in your conversion rates.

Relevant  headings and copy .
Relevancy is  the key to  getting to the point  fast , keep in mind the 10 second rule, to capture the attention of your new visitors.  Ensure your headings include specific keywords relevant to what your visitors are looking for. A headline containing the specific keyword that a user searches on can increase conversion.

You can target  “keyword specific copy and headings” using PPC advertising.. Creating a single dynamic landing page to capture those variables and “plug” them into the  headlines  is one way to  accomplishing this.

 Target your landing pages.
 You must create targeted landing pages with one purpose in mind – convince the visitor to perform the “action” you seek. That action can range from  filling out a form, to downloading some information, or any number of other options.

The best key in utilising landing pages is to focus on one topic, back it up with  a short, strong copy, and present the user with a “call to action” prompting them to “do something” (react). Again, stay focused on one topic of interest only, and make sure that topic is exactly what the user is looking for – nothing more. Limit your keywords, headlines, and copy to only what the user is looking for.

 Don’t let your  your visitors “think.”
 Place your  calls to action in prominent “eye catching” locations such as upper right corner of a web page, above the fold of the web page, along the right hand side of the web page near the middle of the screen, or in the lower right hand corner for pop-up ads etc.

Don’t forget to actually ask the user to “take action”. Some users need a “ nudge” to get them to react. Tell your visitors exactly what it is you want them to do – let them assume nothing. Don’t just expect them to know what you want.

Decrease   “user required” clicks.
 By decreasing  the number of clicks the user needs to do in order to get to the information they are looking for at your site. Typically, if a user needs to click more than 3 levels down to get to the information they are looking for, you can expect a lower conversion rate as many of them “abandon” the process. Keep the clicks to a maximum of 3, and you can your conversion to increase

 How  to avoid “information overload ”
 By reducing  the number of choices the visitor is presented with,  by giving  them to a single call to action  you  will  see an  increase in  conversion rates. Too many choices can have a negative impact by creating “information overload.”
 Too many choices can have a negative impact by creating “information overload”.  Which will  result in reduced conversion. Decrease the number of options the user has, keeping them to a targeted concept, and your conversion rates will increase.
Conclusion
By understanding who your visitors will be, knowing what they are looking  and focusing  your efforts on pleasing and helping  80% of visitors , you will maximise both your reader retention rate and your final conversion rate.
 

Tricks to Improve your web site and Improve conversions.

While browsing the “Net” have you ever come across web sites that are so hideous, that you just want to hit the escape button and carry on browsing.

Well the good news is that there are always ways to improve a web site, maybe your site is not one  of the hideous sites. However looking at your site as a visitor and not as the owner, might show you that there are always room for improvement.

The top  10  ways to improve your site,

1. Make sure your web address is not obscure or difficult to remember.
If you have a catchy web address name that is easy to remember, your visitors can easily return to your site, your  web name does not necessarily  have to reflect the product, it is more important to be catchy and short, ( think of Amazon, Yahoo etc)

2. Ensure that your web site is focused.
Make sure that your site is targeted towards a specific target market, visitors will always come back if they find your site is relevant and beneficial to their needs.

3. Get rid of clutter.
Get rid of distracting spinning graphics and unnecessary images, anything that will distract your visitor from reaching your Sales copy. The more junk that is on your site the longer it will take to download, remember the 10 second rule.

4. Have a professional written Sales copy.
You don’t actually need to get a professional copy writer to write your sales copy, if you are sure that you could do a decent job on your own. Just make sure that your copy is not vague, rambling and full of spelling and grammatical mistake – have a look at the Sales copies where you have bought something, if it was good enough to impress you , it should be good enough to impress your visitors.

5. Reveal who you are.
This is all about TRUST, if your visitors do not know who you are, and there is no way to contact you, then the first thought is that your site is a  “ SCAM”. You should include details , such as your name, Business address ( if applicable), phone number or email address.

6. Is reading your Sales copy a challenge?
Choose a font and text size that easy to read, bold and underline key points and headings only. Make sure that your copy is easy to read, by using black text on a white background, use paragraphs to break up the page into easy readable chunks.

7. Interact with your visitors.
If a visitor send you an email with a question about your product or service, reply back promptly and by been helpful and courteous, will serve to create more trust  and build a relationship between you and your customer.

8. Provide a guarantee.
Make it easier for your visitors to trust you by offering a guarantee if you are selling an item or service. Loads of people have been burnt by unscrupulous sharks – let your visitors know that they can trust you.

9. Ensure your site is up to date with useful information.
 Always Keep in mind, that people use the internet to look for information, so make sure that your site is informative, and up to date. Give away good free information, which will encourage repeat visitors. Do not include links to other sites, which are irrelevant.

10. Is your order process driving customers away?
Set up merchant accounts and use services like PayPal, which will offer your visitors secure online ordering 24 hours a day.

Regards
Alan Scholtz.
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