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Do  you really know  and understand how to use links on your web site?

Most people will probably answer,  ‘ of course I do’.

It is highly unlikely that they do because  even experienced internet marketers get a bit lost when it comes to website links.

Firstly if you regard your  website as a whole, you must first consider that there is more than one type of link, and you must understand the relevance of each type of link;

• Navigation Links :  navigation links lead visitors between the various pages on your website. Some links might be on every page, and others not, do you know what links should  be on each page?
• Product links : product links lead prospective buyers to the products you are advertising. Where do these links lead?

Good mutual reciprocal links may help you to improve your site rank in the search engines, while bad links or over-flooded links may ruin your site ranking. Keep in mind that good ranking also needs a good content , so make sure you have quality content along with the quality links.

Now go over each link individually, do they lead to another page on your website, or do they lead the visitor away and on to another person’s website? In other words to  an affiliate webpage. If so, have you checked how easy it is for your visitor to get back to your website? Are they now gone for ever?

What if your link leads to an information page? Some people have links to such sites as Wikipedia or other such  information sites.

Be selective about the sites from which you request links. Search engines use sophisticated rules when judging the importance of a link, and the popularity of the site linking to you is a key criteria. One link from  a high Ranking site is worth far more than a link from a personal web site.

Below are  8 tips to keep in mind when exchanging links:

1. Relevant : The  websites with who you exchange links with must be relevant to your website.

2. Good Content : Websites should have good content, and the content must be  relevant too.

3. Selective : Websites should not have more than 20 links on that particular page on which your link will be shown.

4. Anchor Text :Your links title should be followed by a meaningful and positive  description of your website.

5. Link Manually :  Try to avoid linking through software it will be better if performed manually.
 
6. Keywords:Your links anchor text should be a little  descriptive in stead of merely containing a single  or multiple keywords.

7.  SE. Friendly : The link page must be indexed in Google and in all other major search engines too.

8. Navigation : The link should directly go to your site and not  through any  redirection technique.

Beware of  flooding your sites with reciprocal links - Many a times, having lots of links may hamper your site’s credibility and the focus of the site visitor. The reciprocal links look good and attracts the site visitor when it maintains the navigation ease.

However if  your website is flooded with links, it can hamper the ’stick to the content’ quality, and thus, harming your website’s popularity.

Use free tools for links exchange - Using free tools for link exchange can help you to get into the proper traffic. So, use free tools for your links exchange and make sure they are providing you good links.

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