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Do you want to increase your website ranking, have a look at your WebPages. By doing basic SEO work you will be able to improve the way the major SE see your WebPages.

SEO Basics
The basics of optimising your site for search engines (SEO) is relatively straightforward as search engines use only three criteria to rank you website/ web page:

• Your page/ site content -
•  The links to and from your site
•  Your Competitors

You have no control over your competitors sites, so you have only two ways of increase your website rankings, and they are:

1.  Your Content
2.  Website Links

How to Improve the WebPage content.
Keyword Phrases
If you were searching for your own website, what keyword phrase would you type into Google for each page? Would you look for “home based business” Would you look for “home based internet business ideas” It may be helpful to get a different perspective. Ask someone else to read your page and suggest what they think your keyword phrase might be.

Stick to one subject per page, if you have multiple pages , try to stick to one keyword phrase per page.

 Keyword Density
How often the keyword occurs is called keyword density. Always use natural phrasing, do not try to trick the search engine by repeating the same word over and over or making text “invisible.” It doesn’t work. In fact, it may even get your website banned from Google.

 Google may or may not search beyond the first 200 words or so of your web site, so give a strong opening paragraph.

It is generally regarded that 5 to 10 keywords per 100 words is acceptable. If you repeat your keywords  too often then the search engines might think you are spamming . So start low and you can always tweak it upwards later.

Heading Tags
Text within the heading tags H1-H6 are given extra weighing by search engines. Therefore it is important to use this tags and not simply use a larger font size. The headline tags function just like headlines in newspapers and they draw the reader and the search engines.
The Opening Headline.
The opening headline should sum up the contents of the web page. It should be designed to attract both the reader and the search engines and consist of your keywords/keyword phrases. It is often the same as your web page title or very similar to it.

The H2 tag is commonly used because most people find the H1 tag too large.

Other headline Tags H3-H6
These tags are used for emphasis and again should contain your keywords or some variation of it. These are ideally used for secondary keywords. Again the body text following the headline should contain your keyword at least once.

The general structure is:

• headline H1or H2– contains keyword/keyword phrase
  Body text —-contains keyword/keyword phrase at least max twice
• headline H3-H6 — contains keyword/keyword phrase
  Body text —-contains keyword/keyword phrase at least max twice
• headline H3-H6 — contains keyword/keyword phrase
  Body text —-contains keyword/keyword phrase at least max twice

Give Your Pages a name.

It is vital to give your pages a descriptive name with the <title> tag, Google displays search results as a link using the web page’s title.  When appropriate, use the page’s keyword phrase in the title.

Make Your Graphics Search Friendly
Keep the Flash to a minimum, search engines tend to skip right over it. If your menus are in Flash, they might as well be invisible.

Give your images <alt> tags, not only does it make your website more accessible to the visually impaired, it also gives you another chance to place your keywords where Google can see them.

Finally
In the end, strong well organised pages are pages that Google tends to rank higher. They’re also pages that tend to become more popular, which means Google will rank them even higher. Keep good design in mind as you go, and much of the SEO will design itself. So by improving your webpage content, you will increase your website rank

Regards

Alan

Home Based Business Opportunities