Best Three Incredible Adwords Tips

November 26th, 2007

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As the most popular PPC engine available, Adwords is a must when using PPC to pull traffic to your sites.  However, as the most popular PPC engine, keywords are often expensive, and a short-run ad campaign can cost an arm and a leg.  There are ways to grab more traffic while spending less using Adwords.  Let’s look at the  three Best tips for doing so.

 Tip One: Use Hyper-Targeted Keywords.

 Hyper-Targeted keywords are the actual keywords that sell – the ones that indicate your surfer is sitting there, credit card in hand, ready to make the purchase.  In general, I use the following three phrases when selling “product”:

  •  Buy Product.
  •  Purchase Product.
  •  Order Product.

 And of course, use each of them with all of Google’s features – in quotations and in brackets, for each type of matching.  So for instance, instead of just Buy Product, you would use: Buy Product, “Buy Product”, and [Buy Product].  Depending on how hot an item you have chosen, these three primary power words – Buy, Purchase, and Order – can bring you more targeted traffic than you know what to do with, and these are people who are ready to purchase right now!

 Tip Two: Use Site-Targeting.

 Another feature of Adwords that most users completely ignore is the site-targeting option.  Campaigns can be keyword-targeted or site-targeted.  The beauty of site targeting is that you can target sites at the top of the organic Google searches.  This works better in some cases than others, obviously, but when it works, you end up paying a fraction of the cost for clicks that you would for keyword-targeted campaigns. 

 For best results, choose a few top keyword phrases and enter them into Google.  Look at the first 5 results for each one (or more if you like) and notice whether or not those sites use Adsense.  Also notice the Adsense placement – is it near the top of the screen?  The top left position is best, but as long as the ads are visible without scrolling the page, that site is a great candidate.  When you paste that site’s root into Adwords, it may or may not be approved.  If it is an approved site-targeted ads site, you’re in business.  Now edit the campaign and change the site’s root out with the direct link you got from your Google search – now only that page will show your ad!  Your CPM will be much lower than if the entire site was showing your ads, and you know your traffic is coming from people who searched for the term you entered.

 Tip Three: Show the item’s price in your ad.

 This one may sound simple, but it can really go a long way towards weeding out expensive clicks that had no intention of converting.  In my experience, showing the item’s price in the ad has weeded out approximately 80% of non-buyer clicks.  It reduces the total number of clicks, of course, but those clicks are higher quality traffic.  This is especially effective if your price is lower than most other prices on the same product elsewhere. 

Using these three little tips will give you a huge advantage in the Adwords game. 

Regards
 

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Best 3 PPC Tips

November 12th, 2007

PPC, or pay-per-click ads, have the potential to reach an astounding audience on the internet.  Used correctly, PPC can drive loads of targeted buying traffic to your income opportunity home based business website.  PPC also doesn’t have to be expensive.  Let’s go over three  tips for getting the most PPC power out of your money.

 Tip 1: Use Long-Tail Keywords

 Long-Tail Keywords are generally meant as keywords using four or more words.  Short keywords, such as “Home Business”, are over-bid, and will cost you several dollars per click.  Using keyword tools, you may find that there are several related long-tail keywords that get decent volumes of search traffic.  Perhaps “Home based online Business” or “Home Based income Business”, for instance.  These long-tail keywords will cost you far less, and while they receive fewer searches, you will ultimately receive many more clicks at a lower price. 

 Tip 2: Monitor Campaigns Closely and Use Split-Testing

 Many campaigns that do not profit could be tweaked a bit to become profitable.  In many cases, certain keywords are underperforming, but you don’t know it until you really delve in.  Split test your campaigns, and make sure to weed out keywords that receive large numbers of impressions but a small number of clicks.  These are throwing off your CTR, or Click Through Rate, which causes your ads to place lower and cost more. 

 Also, by split-testing, be sure to weed out keywords that receive lots of clicks but few conversions.  If the conversions don’t cover the cost of the clicks, then that keyword is unprofitable.  Axe it!

 Tip 3: PPC Shines for List Building

 The one area where PPC really shines is in building lists.  Acquire (or create) a product such as a 10-page report or a 5-part email series that you can offer in exchange for an opt-in.  Create a page with the opt-in form, and set up an auto responder to send your opt-ins the promised product.  Then create a PPC campaign, be as wild with the keywords as you want, and set a limit on how much you are willing to spend before pausing the campaign. 

 Driving large amounts of traffic onto the page short-term will allow you to quickly build a strong list for promotion of related products.  Your list will be your best friend, so build wisely!  If you create a product, allow users the option of opting in on the download page.  A list of people who have already purchased something is worth ten times as much as a much larger list of people who may or may not ever buy anything.  Think of your larger list as silver, and your buyer’s list as gold.

 Using these pointers, you now have a competitive edge over your competition.  Best of luck in your online marketing. 

 Regards

Alan 

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Get Free Traffic - Article Marketing

November 5th, 2007

 Internet Marketing offers limitless opportunities for income opportunity home based business creation by accessing the power of the World Wide Web.  With access to the online masses, you have the potential to reach an unimaginably immense audience with your products, marketing and promotions.  But how do you begin to tap into the power of the internet?  PPC, or pay-per-click ads, although popular, are expensive.  Used incorrectly, these can result in a tremendous loss of money and the traffic can dry up as soon as the investment capital does. 

Discover article marketing – a FREE way to reach thousands of people very quickly, bringing long-term traffic to your income opportunity home based business website on a daily basis.

 So what is article marketing? 

 Put simply, article marketing is the writing of free articles that point back to your website or product.  These articles are submitted to article directories across the internet, and from there they can be used by other people for content on their websites, with the condition that your author bio box remains in tact.  This is the true beauty of article marketing – a few minutes of your time can yield months of results!

 Looking at the basics.

  An article is approximately one page of text, using Microsoft Word.  Articles generally contain between 400 and 700 words, and are informative and helpful to the target audience.  You can find word count programs on the internet.  My favorite is: http://www.javascriptkit.com/script/script2/countwords.shtml - you paste your article into the box, click “Calculate Words”, and it immediately tells you how many words are in your article.  You can even take the code from this site and put it onto your own website.  It’s completely free.

What to write about. 

When writing articles, stick to topics you know well.  Or find an article similar to the one you want to write, read it a couple of times, and then rewrite it entirely using your own words.  You can also get some ideas from several articles, and then combine them into a totally new article.  You can even purchase PLR (private label rights) articles and use them on your site as-is, or alter them and submit them to article sites (be careful with this one – you must change them enough to be unrecognizable from the original, or you will be flagged for duplicate content). If you are struggling with getting good quality material, then get a copy of “Article Writing Secrets”

How to get your articles out on the “Web”? 

To get your articles circulating on the internet, these are the most important sites available: http://ezinearticles.com, http://goarticles.com, and http://articledashboard.com.  These three, in my experience, have the most users and the most clout with Google.  They are all free to register with and submit articles to.  Just be sure to follow their rules (especially EzineArticles), to keep from having your account suspended or your articles rejected.

 Conclusion

Make sure you create a bio box that will draw readers to your site.  Your author bio should give a little info about you and give the reader incentive to come to your income opportunity home based business site.  This is where the traffic comes from, and the amount of traffic good articles can generate will blow you away!  Write useful articles, and you will find ezines and websites beginning to publish your articles, bringing in more traffic from their readers/visitors.  So if you really want to be succesful at article marketing then get a copy of “Article Writing Secrets”

Regards

Alan

Discover True Financial Freedom
Start Your Internet Business
Best New Online Business Opportunity

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4 Strategies to Boost Your Success

October 30th, 2007

New Technologies and tools have opened up fantastic worlds of opportunities that make it even easier and cheaper than ever before for the complete novice to start their own Income Opportunity Home Based Business.

 The 4 essential strategies  of Internet marketing for a successful home based business.

The following key strategies have always been effective to marketing your online home based business, how ever now-days the technical aspects are much easier to apply, things like,

Design a web site that really converts:
Not only does  your web site need to have clear navigation and good sales process, it also need to look professional. The web surfers today have a clear expectation of how a commercial web site should look and perform.
These days it is no longer necessary to spend a fortune on Dreamscape or Microsoft Frontpage. You can get free web-building software like Nvu, or you could just do a Google search to discover how many free templates there are to use now days, which make it really easy to create a good looking, fully functioning business web site to make money online.

Finding profitable niche markets.
With the increased competition today, it is vitally important to provide a solution to a problem in a narrowly-defined niche market for you to remain ahead of the competition. Tools like Yahoo! Search Marketing’s keyword Selector Tool and Word Tracker can really identify exactly who your market is and what they are searching for.

  Additional income streams to multiply your profits.
The host of e-commerce opportunities that are now available mean that you have an unlimited selection of these profit boosters to increase your profits with several revenue streams.
E-Commerce sites like eBay for moving merchandise to creating free web pages with Google pages which will be quickly indexed by the search engines, to selling on-demand merchandise from sites such as CafePress.com

Join an Affiliate program for increased profits.
These days you can really have your profits exploding through the roof by recruiting a few super affiliates to your program. These Super Affiliates  can be attracted  by giving them a generous commission structure. The main advantage of using an affiliate program will be to exposing your site to a larger audience, which will drastically increase your revenue stream in your home based income opportunities company.

Take advantage of free sources of  traffic with  search engines.

The top 3 search engines are;

Google, which has 49% of the search market.

Yahoo, which has about 22% of the market.

MSN, with 11% of the market.

The best way to take advantage of free traffic with the search engines is to write articles related to your industry and post them on e-zine article directories such as Ezinearticles. Include a resource box at the bottom of the article with a link to your web site and watch your traffic increase dramatically, as well as your inbound links – which search engines use to rank your site. Take advantage of as many free sources of traffic as you can  to drive loads of targeted traffic to your site.

Use pay-per-click advertising to boost your traffic.

Paid search is becoming more sophisticated each year, allowing you to zero in on your target market with laser guided precision. Paid search is one of the fastest ways to drive qualified traffic to your site and if done correctly will not break the bank. The main PPC engine players these days are,

Yahoo! Search Marketing , which lets you advertise your site on the following search engines; MSN, Yahoo, AltaVista, Infospace, Alltheweb and Netzero

Google Adwords  your ads can show up in sponsored search listings for certain keywords, you can also advertise on other sites which match your audience.

MSN AdCentre at the moment it is the only PPC engine to offer keyword based demographic targeting

Conclusion
Even though there is more competition on the Web these days, the opportunities are also expanding. With the explosion of technical advances and resources that are available today, running an online business is now so accessible that anyone can start their own home based income opportunities company in a few hours with the minimum of start up capital. Using the above strategies will make sure that you will have a very successful start in making money online.

PS; Dont forget that the price increases on “Cheat-Marketing”  the 1st November, so get your copy today.

Alan Scholtz

Discover Financial Freedom.

Get the Best Products on the Net.

Start a Internet Business

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Income opportunity Home Based Business – Debt Free Living.

October 23rd, 2007

Be Debt Free, see why there’s never been a better time to start your own online business…

 Making money on the Internet  is not hard, if somebody gives you a step by step guide, but is working from home and making money on line really a way to pay off your Debt so you can be Debt Free?

New technologies and tools have opened up worlds of opportunity that make it easier and cheaper than ever before to start your income opportunity home based business.

Discover the secrets of learning a way to make money online, whether its to make a few hundred dollars, getting your self out of debt for  free, buying a new car, or to  save for a overseas holiday, what ever the reason for needing extra income, then you have come to the right place.

If you have ever wanted to start a Internet business, and where afraid that it was a huge and challenging task, then what you need, is a guide that can teach you , what to do, how to do it and what to look out for. If you want to jump to the head of the Internet Marketing Class then get your hands on Cheat-Marketing 

 Now that you have got your Guide what else do you need,
 What equipment is required?
 How much capital do I need? 
 How do I start my very own income opportunity home based business?
Equipment required.
Any lap- top or home computer, it does not even have to be a top of the range model either.
An Internet connection, preferable with broadband, but dial up will work as well. The idea is that you are looking for a way to start your income opportunity home based business as cheap as possible. Most house holds have a computer these days in any case, so now  is your chance to put it to good use.

Steps required to start a Income opportunity Home Based Business.
The following steps are what is required to get you up and running in a matter of days, with the least amount of money  required.
 Choose a domain name
 Set up a hosting account
 Design your web site
 Put it all online
 Optimise and test your website.

How much money will this cost.
To get started today would cost in the region of $50.00 a month, there are always cheaper options available, but safely work on spending that amount to start up with. Whatever you do, do not get a free hosting service for your website.
Your main cost will be for your Domain name, which is paid for yearly or longer if you wish, and the hosting fees for your site.
Extra costs will be for advertising needs.
There are options that you can start for free, and as you start making money then start investing more money into your income opportunity home based business.

 What if You don’t have $50 a month to spend?
Well that is not a problem either, because this must be the only business in the world where its possible to start your own work from home company, with out you spending a single cent  -  or penny.
Some of the easiest ways to get started online today is.
 Start selling on the Worlds biggest e-commerce site: www.ebay.com
 Start a Blog.
 Use Google Page Creator
 Use sites like Squidoo

You can take advantage of any of these tools to make your first online profits today.

 A step by step guide,
Often I hear people who are trying to start making their  first bit  of money online, complain that they don’t have a  decent guide on what to do, how to do it and when to do it. The don’t want to pay 1000s of Dollars for something that is impractical or too advanced. They are just looking for a simple and inexpensive guide.

That is why I have launched “Cheat-Marketing”

Conclusion

So as you can see from this article that to start your own income opportunity home based business  is not difficult or very expensive, but it does take will power & determination to succeed, to have Debt Free life.

Here is to your Success

Alan Scholtz

For other great products to start your Internet Business,  Visit - How to be Debt Free 
 

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