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As the most popular PPC engine available, Adwords is a must when using PPC to pull traffic to your sites.  However, as the most popular PPC engine, keywords are often expensive, and a short-run ad campaign can cost an arm and a leg.  There are ways to grab more traffic while spending less using Adwords.  Let’s look at the  three Best tips for doing so.

 Tip One: Use Hyper-Targeted Keywords.

 Hyper-Targeted keywords are the actual keywords that sell – the ones that indicate your surfer is sitting there, credit card in hand, ready to make the purchase.  In general, I use the following three phrases when selling “product”:

•  Buy Product.
•  Purchase Product.
•  Order Product.

 And of course, use each of them with all of Google’s features – in quotations and in brackets, for each type of matching.  So for instance, instead of just Buy Product, you would use: Buy Product, “Buy Product”, and [Buy Product].  Depending on how hot an item you have chosen, these three primary power words – Buy, Purchase, and Order – can bring you more targeted traffic than you know what to do with, and these are people who are ready to purchase right now!

 Tip Two: Use Site-Targeting.

 Another feature of Adwords that most users completely ignore is the site-targeting option.  Campaigns can be keyword-targeted or site-targeted.  The beauty of site targeting is that you can target sites at the top of the organic Google searches.  This works better in some cases than others, obviously, but when it works, you end up paying a fraction of the cost for clicks that you would for keyword-targeted campaigns. 

 For best results, choose a few top keyword phrases and enter them into Google.  Look at the first 5 results for each one (or more if you like) and notice whether or not those sites use Adsense.  Also notice the Adsense placement – is it near the top of the screen?  The top left position is best, but as long as the ads are visible without scrolling the page, that site is a great candidate.  When you paste that site’s root into Adwords, it may or may not be approved.  If it is an approved site-targeted ads site, you’re in business.  Now edit the campaign and change the site’s root out with the direct link you got from your Google search – now only that page will show your ad!  Your CPM will be much lower than if the entire site was showing your ads, and you know your traffic is coming from people who searched for the term you entered.

 Tip Three: Show the item’s price in your ad.

 This one may sound simple, but it can really go a long way towards weeding out expensive clicks that had no intention of converting.  In my experience, showing the item’s price in the ad has weeded out approximately 80% of non-buyer clicks.  It reduces the total number of clicks, of course, but those clicks are higher quality traffic.  This is especially effective if your price is lower than most other prices on the same product elsewhere. 

Using these three little tips will give you a huge advantage in the Adwords game. 

Regards
 

PPC, or pay-per-click ads, have the potential to reach an astounding audience on the internet.  Used correctly, PPC can drive loads of targeted buying traffic to your income opportunity home based business website.  PPC also doesn’t have to be expensive.  Let’s go over three  tips for getting the most PPC power out of your money.

 Tip 1: Use Long-Tail Keywords

 Long-Tail Keywords are generally meant as keywords using four or more words.  Short keywords, such as “Home Business”, are over-bid, and will cost you several dollars per click.  Using keyword tools, you may find that there are several related long-tail keywords that get decent volumes of search traffic.  Perhaps “Home based online Business” or “Home Based income Business”, for instance.  These long-tail keywords will cost you far less, and while they receive fewer searches, you will ultimately receive many more clicks at a lower price. 

 Tip 2: Monitor Campaigns Closely and Use Split-Testing

 Many campaigns that do not profit could be tweaked a bit to become profitable.  In many cases, certain keywords are underperforming, but you don’t know it until you really delve in.  Split test your campaigns, and make sure to weed out keywords that receive large numbers of impressions but a small number of clicks.  These are throwing off your CTR, or Click Through Rate, which causes your ads to place lower and cost more. 

 Also, by split-testing, be sure to weed out keywords that receive lots of clicks but few conversions.  If the conversions don’t cover the cost of the clicks, then that keyword is unprofitable.  Axe it!

 Tip 3: PPC Shines for List Building

 The one area where PPC really shines is in building lists.  Acquire (or create) a product such as a 10-page report or a 5-part email series that you can offer in exchange for an opt-in.  Create a page with the opt-in form, and set up an auto responder to send your opt-ins the promised product.  Then create a PPC campaign, be as wild with the keywords as you want, and set a limit on how much you are willing to spend before pausing the campaign. 

 Driving large amounts of traffic onto the page short-term will allow you to quickly build a strong list for promotion of related products.  Your list will be your best friend, so build wisely!  If you create a product, allow users the option of opting in on the download page.  A list of people who have already purchased something is worth ten times as much as a much larger list of people who may or may not ever buy anything.  Think of your larger list as silver, and your buyer’s list as gold.

 Using these pointers, you now have a competitive edge over your competition.  Best of luck in your online marketing. 

 Regards

Alan 

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